PORTFOLIO CATEGORIES

BRANDING

BRANDING

COLLATERAL

COLLATERAL

FEATURED

FEATURED

INTERACTIVE

Alicia Beauty™ is the world's most innovative, trend setting leader of hair pr...

INTERACTIVE

Alicia Beauty™ is the world's most innovative, trend setting leader of hair products.

With a passion for usability, an eye for visual consistency, and a knack for reducing the web complexity to the bare essentials, I was the “go to” senior designer for this website design & development project. Having in-depth knowledge of user interface best practices and standards, I initiated, suggested, and spearheaded major UI re-factorings for a more intuitive user-experience. All early-stage designs were subject to usability testing.

www.aliciabeauty.com

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PUBLICATIONS

Sheridan Road is a 'luxury lifestyle magazine' that features articles on the nei...

PUBLICATIONS

Sheridan Road is a 'luxury lifestyle magazine' that features articles on the neighborhood, beauty, fashion and finance. graphico was the art director of the magazine for many years. We were involved in design, layout, and overall presentation.

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