Alicia Beauty Website

Alicia Beauty™ is the world’s most innovative, trend setting leader of hair products.

With a passion for usability, an eye for visual consistency, and a knack for reducing the web complexity to the bare essentials, I was the “go to” person for this website design & development project. Having in-depth knowledge of user interface best practices and standards, I initiated, suggested, and spearheaded major UI re-factorings for a more intuitive user-experience. All early-stage designs were subject to usability testing.